In today’s world, efficient and secure transportation systems play a crucial role in the advancement of industries and the overall prosperity of all nations. In fact, numerous developed and developing nations have emphasized the utilization of Intelligent Transportation System (ITS) in their urban development strategies, due to the remarkable progress ITS has brought about in the transportation networks. That said, the transportation sector is confronted with a multitude of obstacles, including environmental pollution, escalating energy expenses, and surging incidents and accidents. Additionally, there are complexities in managing transportation networks in rural areas, time wastage, and increasing demand during rush hour in major metropolitan areas. As awareness among the public improves, living standards elevate, and innovative technologies emerge, so will be the expectations for transport services will increase. According to marketers and experts, while this issue poses a serious nuisance, it also presents a profitable investment opportunity. The use of information technologies (IT) to connect people, vehicles, and roads (ITS), is not the only solution to transportation problems; however, it is an adequate foundation that can aid in transforming the transportation technology and addressing these issues. ITS can help improve the quality of traffic services in the society and enhance road safety, this, in turn, can lead to an overall improvement in people’s living standards.